Huawei seems to be outright fabricating its customers with a fake element in its latest ads, and I’m not quite sure why it keeps doing that…
The budding smartphone company recently released a commercial on its Egyptian YouTube channel featuring a couple in different random and playful backgrounds, snapping a selfie at each background. You can take a look at the video here:
The point, though, as pointed out by Reddit user AbdullahSab3, and spotted by AndroidPolice is that despite this commercial being showcased to highlight Huawei’s Nova 3 handset, the couple who appear to be taking selfies aren’t actually taking selfies with the Nova 3, instead, there’s an arrangement where a professional photographer takes a picture of the couple pretending to capture a selfie.
But how do we know that?
Here’s an Instagram post by Sarah Elshamy- the actress in the scene:
It’s vividly clear that this shot in the commercial has been faked, out of other shots. In fact, if you manage to notice- Huawei’s Nova 3 doesn’t appear to be in the frame at all. Since then, Sarah Elshamy has deleted this post. No wonder the selfies in the commercial looked way spectacular than what the Nova 3 could ever offer.
This isn’t the first time Huawei is caught misleading markets with simulated commercials. While marketing the P8, the company slimmed down bezels at the sides to almost non-existent in device renders using photoshop. Later, it posted a fairly impressive image on its Google+ page claiming it was captured using its P9 smartphone. However, EXIF data from the photo showed that it was actually captured using a Canon EOS 5D Mark III.
Although the reason behind these falsifications is not clear, especially, as The Verge reports – Huawei actually impresses with its features so it doesn’t have to fake its commercials. It would be much better if the company did show the device’s actual capabilities.
Also, Huawei isn’t the only manufacturer juggling its reputation in related terms. Nokia also had to apologize for using professional equipment instead of the phone itself while promoting its Lumia 920 smartphone.
However, most of the times, the actual product is by no means even close to the product featured in commercials. Apple’s iPhone is a subject to one such instance. Remember the “Shot on iPhone” ads? What really happens is, Apple uses thousands of dollars’ worth of additional equipment to capture the shot and then presents it to us in the form of huge billboards. In Apple’s defense, it does mention below its ads that additional equipment was used, but one would expect the additional equipment to be cheaper than the phone itself.