Apple maintained lead in $100 Billion+ smartphone market in Q1 2021, thanks to the iPhone 12


According to Counterpoint Research, Apple led the $100 Billion+ smartphone market by capturing 42% of the market in the first quarter of 2021. This is as compared to the 34.4% market share in Q1 2020. The report claims that the launch of the iPhone 12 series was a major factor for this uptick.

“Highlighting the revenue dynamics, Senior Analyst, Harmeet Singh Walia noted, “Global smartphone segment clocked a record first-quarter wholesale shipment revenues of $113 billion*, up 35% YoY. This is coming at a time when the industry was facing supply chain constraints. Apple captured a record first-quarter revenue share driven by the strong performance of the iPhone 12 Series and demand spill-over from the previous quarter due to delayed launch. The popularity of its higher-end variant, the Pro Max, in countries like the US and Europe also boosted Apple’s revenue growth. Xiaomi, OPPO and vivo also clocked record shipments and revenues this quarter, helped by capturing Huawei’s share globally and significant 5G uptake in China. Flagship series such as Mi 11, Find and X60 drove this uptick, respectively.”

You can read the entire report here.