Apple flaunts an early look at the new Thailand outlet and we can’t wait

Apple Central World, Apple’s second and largest retail outlet in Thailand, is all ready to conduct its grand opening Friday, 31 July 2020. Apple offered an early look to tease the audience on Tuesday. The outlet is located in Ratchaprasong, Bangkok.


Apple knows the importance of presentation and hence has put in a lot of effort designing their new home in Thailand. The store includes a distinct all-glass design topped by a cantilevered “Tree Cover” roof.

According to AppleInsider, it is harking back to the round, glass-supported pavilion located above Apple Park’s Steve Jobs Theater, the design of Apple Central World is a primary for Apple’s retail division.

Once inside, customers can travel between two levels via a spiral staircase that wraps around a timber core or riding a unique cylindrical elevator clad in mirror-polished stainless steel.

The guests can enter through the ground or upper level. It is directly connected to the SkyTrain and the city’s largest shopping center. It consists of two stories with a central spiral staircase that winds around a timber core.

The unique style includes the latest features of Apple including a Forum, Boardroom, and freestanding displays. A big video wall upstairs sits in the entrance of the shop’s Discussion board, whereas product shows span each flooring.

The Boardroom sits in the lowest level of the store and will provide entrepreneurs, developers, and local business owners a dedicated space to receive personal advice and guidance from the Apple team.

Statement by Deirdre O’Brien, Apple SVP of Retail and People.

“We’re excited for guests to find this actually one-of-a-kind retailer in Ratchaprasong. With our future Right this moment at Apple classes and an exceptional group able to welcome the group with distinctive service and help, we will not await our clients to expertise Apple Central World.”

More than 130 new team members speaking 17 different languages are ready to welcome the customers as the store gears up for its grand opening on July 31, at 10 am. The store will open keeping all the safety and security measures.

Keeping the pandemic in mind, staff and guests should put on masks, endure temperature checks, and take part in social distancing precautions.

Visits to Apple Central World on Friday will be by appointment only. Customers can visit Apple’s Thailand website to choose from available times, and each non-transferable reservation admits one person. Capacity will be limited, so guests may experience wait times before entering the store.