Apple announces new purple color for iPhone 12 and iPhone 12 mini

apple iphone 12 spring21 durable design display us 04202021 Full Bleed Image.jpg.large 2x

Apple today announced a new color for iPhone 12 and iPhone 12 mini—Purple. It’s a part of Apple’s Spring offering.

Apple says “This new color beautifully accentuates the flat aluminum edges of iPhone 12, which are perfectly color-matched to the precision-milled back glass.”

Here’s Apple’s Greg Joswiak talking about the phone:

“The incredible iPhone 12 is the most popular smartphone in the world, and the iPhone 12 family has an over 99 percent customer satisfaction rate. The new purple finish, just in time for spring, adds another bright and fun option to the lineup, and we think customers are going to love it,”

“This gorgeous new color joins the iPhone 12 and iPhone 12 mini family, which is available in five other stunning finishes, and features an advanced dual-camera system, Super Retina XDR display, improved durability, A14 Bionic — the fastest chip ever in a smartphone — great battery life, and the best 5G experience on any smartphone,” he said.

The purple iPhone 12 and iPhone 12 mini will be available to pre-order starting April 23 and will begin shipping on April 30 in China, Japan, UK, and US, and 30 other countries.