Airbnb hires ex-Apple design chief Jony Ive’s ‘LoveFrom’ company

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Airbnb today announced that it will be working with LoveFrom, which is a company Jony Ive founded after leaving Apple. Airbnb is also the first client that LoveFrom is working with since its advent.

Airbnb shared in a blog post today that it will be working with Jony Ive and his company LoveFrom through a “multi-year relationship to design the next generation of Airbnb products and services.”

“Today, I’m thrilled to announce that Jony and his partners at LoveFrom will be engaging in a special collaboration with me and the Airbnb team. We have made the decision to work together through a multi-year relationship to design the next generation of Airbnb products and services. Jony will also help us continue to develop our internal design team, which he believes to be one of the world’s best. I know he is particularly excited about a relationship that will evolve to become a deep collaboration with our creative team.” 

Airbnb’s Founder and CEO Brian Chesky says that he’s a longtime friend of Jony Ive and they share the same “belief in the value and importance of creativity and design.”

It isn’t exactly clear what Airbnb is planning to work towards. However, since Jony Ive and his company LoveFrom is all about design, it could be related to that. “We’re both excited about the ideas we already have, as well as ideas that are currently beyond our imagination,” says Chesky.

Jony Ive left Apple in 2019 to cofound his own design firm LoveFrom. He, however, said that LoveFrom will continue to have Apple as its primary client. LoveFrom had also come up with its first product last year—a diamond ring for AIDS (RED) charity.